data source · draft
Nemotron-Personas
NVIDIA's open collection of synthetic adult personas, one dataset per country, each sampled to match that country's census statistics and then written out as short text profiles by a language model.
What is reusable: partly open sourceopen dataAPI unknownunknown participation CC BY 4.0
Nemotron-Personas is a set of datasets of invented people, one per country, from NVIDIA.1,3 Each record is an adult with structured attributes, such as age, sex, marital status, education, occupation and place, plus several short paragraphs describing them: their working life, sports, arts, travel, food, cultural background, skills, hobbies and goals.1,2 Unlike a persona list written freely by a language model, the attributes are first drawn from a statistical model fitted to the country's census, so the ages, education levels and jobs come out in roughly the real proportions.1,2 A language model then writes the text around them.1,2 Minors are excluded.1,2
The first, for the United States, appeared on 9 June 2025 and was built from the American Community Survey and a published dataset of names by race and ethnicity.1 Version 1.1, on 28 October 2025, grew it to one million records holding about six million persona descriptions, spread over about 29,000 postcode areas.1 Datasets for eleven more countries followed, the latest for Germany and the UK in October 2026.3 The UK one was built with Locai Labs from the 2021 and 2022 censuses of the four nations.2 The US and UK sets were made with NeMo Data Designer, NVIDIA's open-source (Apache-2.0) synthetic data tool,1,2,5 whose person sampler can draw from extended versions of these datasets for supported countries.4
The datasets are CC BY 4.0 and free for commercial use, and load in one line with the Hugging Face datasets library.1,2 NVIDIA states the purpose as training and evaluating language models: more varied synthetic training data, less bias, and avoiding the decline in quality that comes from training models on other models' output.1,2
The limits are in the cards. The statistical model behind the US data is proprietary and makes simplifying assumptions; for example, occupation is taken as independent of postcode once education, age and sex are known.1 Sensitive fields such as ethnicity, religion and disability are used in the UK sampling but left out of the release, and names and addresses are left out of both.1,2 The persona text is written by a language model and inherits its habits.1,2 The cards measure how well the personas match census proportions, not whether they answer questions the way real residents would,1,2 and they are not built as a complete population of any one town.
- coverage
- one dataset per country; released for the USA, Japan, India, Brazil, Singapore, France, Korea, El Salvador, Vietnam, Belgium, the UK and Germany as of October 2026
- resolution
- individual adults, with location fields (city, state and postcode in the US data)
- cadence
- new countries added through 2025 and 2026; updates per dataset
- access
- free download from Hugging Face; extended versions through NVIDIA NGC for use in NeMo Data Designer
- format
- Hugging Face dataset of text and categorical fields
- homepage
- https://huggingface.co/datasets/nvidia/Nemotron-Personas-USA
Tags: personas, synthetic population, language models, census, survey simulation